- Offering something as a benefit for members is a great way to encourage people to join.
- Speak to local bike shops about offering a discount. If they are unsure, then suggest that the slight loss of earnings will be offset by the customer loyalty as cyclists return to take advantage of the reduced rates. Also, remind them that your campaigning should increase cycling in your local area, which will result in more business. Offer them an advert on your website or in your newsletter.
- If any of your members are skilled mechanics, ask whether they might consider running evening maintenance classes.
- Publicise your objectives and achievements. Produce leaflets advertising the benefits of joining, whether through weekend rides, social activities, discounts, or just the warm glow from supporting cycling.
- Make it as easy to join as possible. Put a form on any leaflets or your website, or include a number which people can call to sign up.
- Make subscriptions low enough to appeal, but high enough to cover costs. Offer lower rates to the unemployed, students, pensioners and the under-18s.
- Don't be concerned if your membership is low at first. If you don't admit that you have only three members, then who will know?