Campaign Theme

Promotion and Encouragement

Introduction

Cycling in a park
Cycling in a park
While road conditions and layout undeniably affect cycling levels, encouraging it through 'softer' - or 'smarter choice' measures - is equally important. Maps, advertising, tax incentives, cycle training, workplace challenges, mass bike rides and events all make a difference too.
  • Measures that encourage, incentivise and make it easy for people to try out alternatives to the private car are known as ‘smarter choices’.
  • While smarter choices must go hand-in-hand with improving cycling conditions on the highway, they are actually often more cost-effective. In terms of congestion, for example, they yield on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: advertising and promotional campaigns, marketing directly to individuals, tax incentives, cycle training, maps, rides, events, and activities for specific groups in society.

Latest News

CTC and AA say: Stay safe on icy roads
Ice-cycle by daryl_mitchell
CTC and the AA have joined forces to issue a list of winter guidelines to ensure drivers and cyclists share the road safely during the current cold snap.
Tribute Ride success is a Billie bonus
Billie Fleming
More women look sure to be cycling this year – thanks to a legend who set a world record way back in 1938. CTC members were among the hundreds of women who took to their bikes throughout 2015 in...
CTC in bike donation appeal after 'callous' theft
Reading cycle training for children
CTC is appealing for people to donate children’s bikes after heartless thieves stole 12 cycles used for popular after-school sessions in Reading. The bikes were taken during a break-in at Palmer Park...
CTC Fylde Bicycle Belles celebrate ten years of friendship and fun
Fylde Bicycle Belles
Nearly a decade ago, an item appeared in the CTC magazine asking for members to run special events to encourage women to cycle. 'Five Miles to Fabulous' was the name of the initiative and...

About

CTC

Archive

  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541

Copyright © CTC 2015

Terms and Conditions