Retaining Members

Losing up to one third of members per year is common with membership organisations. Here are a few tips to how you can keep turnover low:
  • Deliver the services you say you will.
  • Be welcoming to new members. Try and avoid cliques, and don't expect newcomers to turn up to every meeting, or to take part in a sixty mile 'social' ride every Sunday.
  • Get members involved. Delegate, and don't bemoan the lack of activity if you won't give them anything to do.
  • Remind people before their membership lapses, and give them more than one chance to renew.
  • Communicate to the group any successes, no matter how big or small. Use these as an opportunity to gain more members by involving the local media.

Share This Page


Audio files of cycle magazine are available, please log in to access the audio files.

  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541

Copyright © CTC 2015

Terms and Conditions