The original offending image, now deemed acceptable
The original finding, issued in January, upheld a complaint calling for helmets to be worn in adverts involving cyclists. Thanks to work by Cycling Scotland and CTC, that finding has now been reversed.

How many TV adverts breach Highway Code rule 3?
Although the ASA has provisionally withdrawn its ruling against Cycling Scotland's TV advert, the fight isn't over yet. Please send us videos showing how a ban on helmet-free cycling in TV ads would be like refusing to show people on the streets at night without reflective clothing.

A car ad involving driving around with flares was accepted by the ASA
The ASA ruling that outlaws cyclists not wearing helmets and riding outside 'secondary position' is a very hazy interpretation of the Highway Code and cycle training expertise. If you've got examples of car ads that show Highway Code infringements by drivers, let us know and we'll collect them here.

Unhelmeted hipsters riding all over a promenade. Tsk tsk.
The ASA's bizarre ruling (under appeal by Cycling Scotland) that all cyclists must now be helmeted and cyclists must adopt dangerous road positioning has caused anger amongst the cycling community. If you've got examples of ads that would now be banned, please send them here.

The image that proved controversial to the ASA
CTC, the national cycling charity, has voiced concern over a ruling by the Advertising Standards Authority (ASA) which could prevent future adverts from showing cyclists without helmets on TV.

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